by The sun care industry is constantly evolving, with new products and trends emerging every year. As more people become aware of the dangers of sun exposure, the demand for high-quality, effective sun care products has never been higher. Here are 7 sun care NPD trends to watch in the coming years.
1. Clean Beauty
One of the biggest trends in the beauty industry right now is clean beauty, and the sun care sector is no exception. Consumers are increasingly looking for products that are free from potentially harmful ingredients like parabens, phthalates, and sulfates. They want products that are safe for their skin and the environment. Sun care brands are responding to this demand by creating clean, natural formulas that provide effective sun protection without the use of harsh chemicals.
2. Reef-Safe Formulas
Another important trend in sun care is the move towards reef-safe formulas. Studies have shown that certain chemicals commonly found in sunscreen can be harmful to coral reefs and other marine life. In response, many sun care brands are reformulating their products to exclude these harmful ingredients. Reef-safe sunscreens are made with mineral-based UV filters like zinc oxide and titanium dioxide, which are safe for both your skin and the environment.
3. Anti-Pollution Protection
As pollution levels continue to rise, there is a growing concern about the impact of environmental pollutants on our skin. Sun care brands are now incorporating anti-pollution ingredients into their formulas to help protect the skin from the damaging effects of pollution. These ingredients create a barrier on the skin that helps to shield it from pollutants while also providing sun protection.
4. High-Tech Formulas
Advancements in technology have revolutionized the sun care industry, allowing brands to create high-tech formulas that offer more effective sun protection than ever before. These advanced formulas often use innovative ingredients like encapsulated antioxidants, DNA repair enzymes, and infrared protection to provide comprehensive protection against UV rays and other environmental stressors.
5. Hybrid Products
Consumers are increasingly looking for multitasking products that offer multiple benefits in one easy-to-use formula. Sun care brands are responding to this demand by creating hybrid products that combine sun protection with other skincare benefits like hydration, anti-aging, and brightening. These products are perfect for busy consumers who want to streamline their skincare routine without sacrificing protection from the sun.
6. Customizable Formulas
Everyone’s skin is different, and what works for one person may not work for another. Sun care brands are now offering customizable formulas that allow consumers to tailor their sun protection to their specific needs. These customizable products often come in different formulations (like creams, gels, and sprays) and with varying levels of SPF to accommodate different skin types and preferences.
7. Sustainable Packaging
In addition to clean and eco-friendly formulas, consumers are also looking for sun care products that come in sustainable packaging. Brands are responding to this demand by using recyclable materials, reducing excess packaging, and implementing refill programs to minimize waste. Sustainable packaging not only benefits the environment but also appeals to environmentally conscious consumers who want to make a positive impact with their purchases.
In conclusion, the sun care industry is evolving rapidly, with new trends and innovations driving the market forward. From clean beauty and reef-safe formulas to high-tech ingredients and customizable products, there are plenty of exciting developments to look out for in the coming years. By staying on top of these trends, consumers can ensure they are using the most effective and environmentally friendly sun care products available.
